Kimchi: The Must-Have Discovery Product

Fusion & Original Recipes:
Kimchi pairs perfectly with fusion cuisines (burgers, tacos, pizza, pasta, poke bowls) as well as authentic Asian recipes (kimchi jjigae, kimchi fried rice, bibimbap). It’s a product that adds intensity, character, and flavor differentiation to any menu.

Retail Value:
In retail, Kimchi is a must-have product. It belongs to the category of “discovery products” that catch the eye, connect with Korean culture (K-drama, K-pop), and are perceived as a healthy choice thanks to fermentation and probiotics. It’s a trend among consumers seeking superfoods and functional foods.

Food Trend:
Kimchi has become a staple in every international top trends list: street food, casual dining, fine dining, and retail shelves. Customers ask for it, foodies recognize it, and it has become the ultimate “hook” product to make a menu or retail shelf stand out.

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